Bob admits there were times Binion’s was so busy it wasn’t prepared for the crowds. People drove for miles to learn what OleBob was talking about and experience Binion’s for themselves. Not long after the “OleBob at Binion’s” campaign started, Binion’s business began to grow like crazy. So, he decided to run some similar spots for Binion’s. We just had to figure out how to get them to try us”, said Bob, Binion’s owner.īob had done a number of spots on the local WHKP radio station for the former Family Steakhouse and those spots proved to be very effective.
“We were certain that once people came in and tried Binion’s they’d be very pleased. Binion’s is known all over the place now, but when it first converted from a Family Steakhouse/Buffet restaurant to Binion’s Roadhouse, people didn’t know what to expect.
